Web Design + SEO
Salesforce
Consulting Partner
We Don't Just Build Websites.
We Build Revenue Engines.
Every website we build feeds directly into Salesforce. Every keyword we target
converts to a Contact. Every closed deal traces back to its first web
touchpoint. Powered by Center Stage Web Design.
6
Industries
$19M+
Web-Attributed Revenue
100%
Salesforce-Connected
34×
Avg ROI on Web
Fragmented Data, $0 Web Pipeline — Rebuilt Into a $2.4M Revenue Engine
NexaCapital · B2B SaaS · Digital Payments & Investment Platform
The Challenge
NexaCapital had 4 disconnected legacy systems across sales, support, marketing, and finance. Customer-facing teams had no real-time view of a prospect’s journey. Their homepage bounced 78% of visitors. Marketing campaigns were mass-blasted with zero segmentation. Sales reps spent 14 hrs/week manually entering web leads into Salesforce.
78%
Bounce Rate
12
Web-to-CRM Leads/Month
14 hrs
Manual Entry Hours/Week
$0
Pipeline from Web
Cloud Nexus Approach
- Unified all 4 legacy systems into a single Salesforce Customer 360 data model — one source of truth for every customer touchpoint
- Rebuilt the homepage around financial buyer psychology: removed jargon, added ROI calculator and social proof at scroll depth 40%
- AEO content architecture targeting Google AI Overviews for "business cash flow forecasting software" — now appearing in top AI answers
- Embedded Salesforce Web-to-Lead with full UTM + page-behavior tracking on every conversion point
- Marketing Cloud journey built around intent signals: 7-touch automated nurture sequence from first visit to demo request
- Einstein Lead Scoring deployed — reps only call leads with score 70+, cutting wasted outreach by 61%
Results
- More Qualified Leads
187%
- Bounce Rate Reduction
42%
- Web-Sourced Pipeline (Q1)
$2.4M
- Lead Response Time (was 11 days)
4 hrs
- Less Wasted Outreach
61%
- Manual Data Entry (was 14/wk)
0 hrs
"Cloud Nexus didn't just redesign our website — they rebuilt how we generate revenue. For the first time, our CEO can see exactly which blog post or Google search generated a closed deal."
Priya Mehta
VP of Revenue Operations · NexaCapital
Redesigned Website
Live Salesforce Dashboard
Invisible on Google, PDF Intake Forms, 2018 Website — Now #1 in Local AI Search
MeridianMD · Multi-Location Practice Group · 8 Clinics
The Challenge
MeridianMD’s 8 clinic locations were invisible on local search. Their patient intake was a downloadable PDF. New patient data sat in spreadsheets until manually entered into Salesforce Health Cloud — often 3–5 days late. No automated follow-up existed post-appointment. Patients who searched “urgent care near me” never found them.
18
Organic Search Patients/Month
3–5 days
Data Entry Lag
0
AI Overview Rankings
4%
Online Booking Rate
Cloud Nexus Approach
- Built 8 location-specific landing pages with structured schema markup (LocalBusiness, MedicalOrganization, FAQPage) — all now appear in Google AI Overviews
- HIPAA-compliant intake forms push directly into Salesforce Health Cloud as Contact records within seconds of submission
- Appointment booking widget integrated with Salesforce Service Cloud — cases auto-created, routed, and confirmed via SMS
- Post-visit review automation: 24-hour follow-up via Marketing Cloud drives Google review requests to 4.9★ average
- Patient journey flow in Health Cloud: New Inquiry → Scheduled → Arrived → Follow-up → Annual Re-engagement
- SEO content strategy: 34 "near me" blog posts targeting high-intent local queries across all 8 service areas
Results
- More New Patient Inquiries
140%
- Google AI Overview (3 target terms)
#1
- Manual Data Entry (was 14 hrs/wk)
0 hrs
- Average Google Rating
4.9★
- Online Booking Rate (was 4%)
61%
- Clinics Ranking Page 1
8 / 8
"We went from being invisible online to being the first answer Google gives for urgent care searches in our area. The Salesforce Health Cloud integration means we never lose a patient inquiry again."
Dr. Sandra Okafor
Chief Medical Officer · MeridianMD
Redesigned Website
Live Salesforce Dashboard
Outdated Donation Site, Disconnected Donor Data — Giving Tripled in 12 Months
HorizonPath Foundation · Regional Nonprofit · Youth Workforce Development
The Challenge
HorizonPath’s donation site was built in 2016 with no mobile optimization. Online giving was 6% of total fundraising. Donor data lived across 3 spreadsheets, an outdated eTapestry instance, and paper gift records. Staff spent 20+ hours/week on manual donor management. Major gift officers had zero visibility into donor digital engagement before calling.
6%
Online Giving %
28%
Donor Retention Rate
20+ hrs
Manual Staff Hours/Week
1.2%
Mobile Conversion Rate
Cloud Nexus Approach
- Migrated all donor data from 3 systems into Salesforce NPSP — clean, deduplicated, with full giving history visible to every team member
- Redesigned donation experience with emotion-led storytelling, real-time impact counters, and frictionless one-click recurring giving
- Google Grants SEO strategy — 34 high-intent nonprofit keywords now driving free Google Ad traffic ($10K/month value)
- Donor journey automation: first-time givers receive a personalized impact report within 24 hours via Marketing Cloud
- Tableau CRM dashboard gives major gift officers a donor's full digital footprint before every call: pages visited, emails opened, event attended
- Experience Cloud donor portal: donors self-manage recurring gifts, view impact reports, and download tax receipts — zero staff time
Results
- Online Donations (12 months)
3×
- Donor Retention Rate (was 28%)
71%
- Free Monthly Ad Traffic via Google Grants
$10K
- More Major Gift Conversations
62%
- Weekly Staff Time Saved
20 hrs
- Mobile Conversion Rate (was 1.2%)
8.1%
"For the first time, our major gift officers know exactly how engaged a donor is before they pick up the phone. The donor portal alone saved us 20 hours a week. Cloud Nexus understood mission-driven work."
Marcus Webb
Executive Director · HorizonPath Foundation
Redesigned Website
Live Salesforce Dashboard
Referral-Only Firm Builds Its First Digital Pipeline — $680K New Revenue in 12 Months
Hartwell Advisory · Regional CPA & Strategic Advisory Firm
The Challenge
Hartwell Advisory relied 100% on referrals. Their website had no forms, no CTAs, no blog. Zero SEO presence — they weren’t ranking for a single relevant keyword. Prospects who found them on LinkedIn had nowhere to go. Salesforce was used as an address book. Partners had no pipeline visibility and forecasted by gut feeling.
0
Monthly Inbound Inquiries
0
SEO Keywords Ranking
Gut feel
Forecast Accuracy
$0
Revenue from Web
Cloud Nexus Approach
- AEO blog strategy: 18 long-form articles targeting "AI answer box" placements for tax and advisory queries — 6 now appear in Google's AI Overview
- Built a self-qualification lead funnel: interactive assessment scores prospects on company size, complexity, and urgency, auto-routes into Salesforce opportunity stages
- Pardot nurture sequences triggered by content downloads and page behavior — 7-touch series from cold visit to consultation request
- Revenue Cloud CPQ: partners now build and send proposals directly in Salesforce with full pipeline visibility and stage-based forecasting
- First-touch attribution model: every closed client's original web touchpoint tracked — partner can now prove which content converts
- Quarterly newsletter automation in Pardot keeps 1,200+ contacts warm with curated tax insights
Results
- New Client Revenue (12 months)
$680K
- ROI on Web Investment
34×
- Monthly Inbound Inquiries
0→48
- Google AI Overview Appearances
6
- Pipeline Visibility (was 0%)
100%
- Content-to-Close Conversion Rate
27%
"We went from zero digital presence to 48 inbound inquiries a month and $680K in new revenue. The self-qualification funnel alone changed how we sell. Cloud Nexus understood professional services — they didn't treat us like an e-commerce brand."
James Hartwell
Managing Partner · Hartwell Advisory
Redesigned Website
Live Salesforce Dashboard
A Dealer Portal + New Website Replaced 60% of Inbound Sales Calls With Self-Service
Crestline Industrial · B2B Custom Components Manufacturer · $40M Revenue
The Challenge
Crestline’s sales team was fielding 200+ daily calls for quote requests, order status, and spec sheets — work that didn’t require a human. Their website was a static PDF brochure with no quoting capability. Distributors and dealers had no portal — they emailed spreadsheets. Salesforce had been implemented 3 years prior but was barely used because nothing fed into it automatically.
200+
Daily Inbound Sales Calls
3–5 days
Quote Turnaround Time
Stale
Salesforce Data Quality
None (email)
Dealer Portal
Cloud Nexus Approach
- Built an Experience Cloud dealer portal: distributors configure, price, and submit orders 24/7 — all flowing directly into Salesforce as Opportunities
- Integrated ERP (SAP) into Salesforce via MuleSoft — real-time inventory, pricing, and order status sync every 60 seconds
- Rebuilt the marketing website with product configurator, spec-sheet generator, and RFQ form — all Web-to-Lead into Salesforce
- Technical SEO for industrial search terms: long-tail B2B queries like "custom aluminum extrusion quotes" now ranking page 1
- Service Cloud case management: product quality issues, warranty claims, and tech support all self-submitted and tracked by dealers
- AI-powered chatbot on website answers 80% of spec and availability questions without human intervention
Results
- Fewer Inbound Sales Calls
60%
- Quote Turnaround (was 3–5 days)
4 hrs
- Portal-Sourced Orders (Year 1)
$8.2M
- Dealer Portal Adoption Rate
94%
- Support Questions Deflected by AI
80%
- ERP–Salesforce Data Sync (Real-Time)
100%
"We didn't think a website could replace 60% of our sales team's phone work. The dealer portal alone generated $8.2M in its first year. Cloud Nexus understood manufacturing — they didn't oversell what we didn't need."
Brian Kowalski
VP of Sales & Operations · Crestline Industrial
Redesigned Website
Live Salesforce Dashboard
After-Hours Leads Were Dying in Inboxes — Now AI Agents Respond in 90 Seconds
Verano Communities · Regional Home Builder · 12 Active Communities
The Challenge
Verano’s sales agents were working 9–5 while their target buyers — millennials — were browsing home listings at 9 PM. 68% of web inquiries came after hours and were not followed up until the next business day. By then, buyers had moved on to a competitor. Their 12 community microsites were visually inconsistent, had no live inventory, and weren’t ranking for local search.
Next day
After-Hours Lead Follow-Up
18 hrs
Avg Lead Response Time
68%
After-Hours Inquiries Lost
0 / 12
Community Sites w/ Live Inventory
Cloud Nexus Approach
- Rebuilt all 12 community microsites with live Salesforce-synced inventory: available lots, pricing, and floor plans update automatically
- Agentforce AI agent deployed — responds to new inquiries within 90 seconds 24/7: answers FAQs, qualifies buyers, books tours in Salesforce
- Marketing Cloud Journey Builder: behavior-triggered drip sequences segment buyers by lot size, price range, and timeline based on site behavior
- Data Cloud unified buyer identity: a visitor who browsed 3 communities is recognized as one person with a single, complete profile in Salesforce
- Local SEO: community-specific pages now rank for "[city] new homes for sale" and "[neighborhood] home builder" queries
- Closed-loop attribution: Salesforce connects every closed sale back to first-touch web source — Google, Meta, or direct search
Results
- AI Lead Response Time (was 18 hrs)
90 sec
- More After-Hours Leads Captured
+94%
- Web-Attributed Sales (Year 1)
$14.2M
- Communities with Live Inventory
12 / 12
- More Tour Appointments Booked
3.1×
- First-Touch Attribution Tracked
100%
"We were losing 68% of our leads to competitors because no one was available at night. Cloud Nexus built an AI agent that responds in 90 seconds and books tours while our team sleeps. Year one web-attributed sales: $14.2M."
Diana Chen
Chief Marketing Officer · Verano Communities
Redesigned Website
Live Salesforce Dashboard
The Cloud Nexus Model
Suspect → Prospect → Contact → Customer → Revenue Attribution
Because we own the entire stack, your closed-deal data flows back into keyword targeting and page design. The engine compounds.
Step 01
Suspect
SEO & AEO puts you in Google AI answers before they know your name
Step 02
Prospect
Closed-loop attribution proves ROI and sharpens every upstream decision
Step 03
Contact
Automated lead scoring, routing, and nurture — reps work only hot leads
Step 04
Opportunity
Forms, chatbots & intent data sync to Salesforce in real time
Step 05
Customer
Closed-loop attribution proves ROI and sharpens every upstream decision
Center Stage Web Design & SEO
All web design and SEO work is delivered by Center Stage Web Design, our specialized partner for cutting-edge website design, SEO optimization, and digital strategy. They bring deep expertise in conversion optimization, technical SEO, and building websites that drive real business results.
Cloud Nexus handles the Salesforce CRM integration, lead routing, and marketing automation to complete the end-to-end RevOps engine.
Your Web Design Partne
Center Stage Web Design & SEO
Specialized in high-
conversion website design
and SEO strategy
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