- Certified Partner
We're a Cloudingo Partner.
Your Salesforce Data, Finally Clean.
Cloudingo is the #1-rated data deduplication and quality tool on the Salesforce AppExchange. We implement, configure, and operationalize it so your org stops creating messes and starts creating trust.
Certified Consulting Partner
545+
AppExchange reviews
#1 Rated
Data quality app on AppExchange
10,000+
Duplicate records cleared in one implementation
Real-Time
Automated deduplication as records enter
About Cloudingo
The Data Quality Engine Your Salesforce Org Is Missing
Salesforce is an incredible system of record — but it has no meaningful native defense against duplicate data. Records created from web forms, list imports, integrations, and manual entry accumulate into a tangled mess that silently erodes every report, every forecast, and every customer interaction.
Cloudingo is a cloud-based deduplication and data management platform built exclusively for Salesforce and Marketo. It gives admins and operators a powerful, no-code toolkit to find, merge, prevent, and monitor bad data — at scale, with full control.
As a Cloudingo Consulting Partner, Cloud Nexus doesn’t just install the app. We design the deduplication rules, configure the merge logic, run the initial cleanup, and build the ongoing governance process that keeps your data clean long after we’re done.
Duplicate Merging
Automatically find and merge duplicate leads, contacts, accounts, and any custom object — in bulk or in real time.
Dupe-Free Data Import
Upload lists and compare incoming records against existing Salesforce data before a single duplicate is created.
Mass Data Modification
Reassign records, normalize field values, and update missing data across thousands of records in one action.
Real-Time Prevention
Set automated rules that merge duplicates the moment they enter Salesforce — stopping problems before they multiply.
Address Validation
Standardize and append U.S. mailing addresses so your records are always accurate and deliverable.
Stale Record Cleanup
Identify and delete test records, inactive leads, and worthless data to keep your org lean and reduce licensing costs.
The Dirty Data Problem — And How We Fixed It
A real scenario we encounter in nearly every Salesforce org we audit.
The Org Looked Full. But the Data Wasn't Real.
A professional services firm with 120 employees was closing deals in Salesforce but doing everything downstream manually. Proposals took 45 minutes to build — pulling data from Salesforce, pasting into a Word template, reformatting, sending as a PDF. Contracts were emailed back and forth with no version control. Approvals were routed via Slack. Signed documents lived in someone’s email inbox. Renewals were tracked in a shared spreadsheet that was always out of date.
- Sales reps calling the same prospect twice from two separate lead records
- Reporting dashboards double-counting pipeline because accounts exist in multiple forms
- Admins spending entire sprints manually merging records one at a time
- Marketing campaigns sending duplicate emails, triggering unsubscribes and spam complaints
- Data imports from trade shows, list purchases, or integrations silently creating thousands of new duplicates
We Ran a Full Cloudingo Implementation in Two Weeks
We audited the org, mapped the duplicate patterns, configured custom filter rules for leads, contacts, and accounts, ran a staged bulk merge with preview review, and deployed real-time prevention rules to catch future duplicates on entry. The entire cleanup was non-destructive — every merge decision was logged and could be reviewed.
- Configurable filter rules match on any combination of fields — not just email address
- Bulk merge or automate: preview results first or set confidence thresholds for hands-free deduplication
- Dedicated Marketo integration keeps both systems in sync with one unified clean dataset
- Fuzzy matching catches near-duplicates like "Acme Inc" vs "Acme, Inc." vs "ACME"
- Import wizard compares incoming file data against existing records before write
- Full audit log: every merge, delete, and modification tracked and reversible
18,400
Duplicate pairs merged in initial cleanup
2 weeks
From kickoff to clean, governed org
100%
Audit trail — every merge tracked and reversible
"We had a lot of problems where sales reps were calling the same contacts because they had duplicates. Within 30 days of implementing Cloudingo, the complaints stopped completely. Our reports finally match reality."
— Director of Revenue Operations, Professional Services
OUR APPROACH
Installing Cloudingo Is Easy. Configuring It Correctly Is Not.
The most common failure mode we see: companies install Cloudingo, run the default rules, mass-merge thousands of records incorrectly, and end up with a bigger mess than before. Deduplication logic requires understanding your data model, your business rules, and which fields should "win" in a merge.
We bring Salesforce architecture expertise to the Cloudingo implementation. We design the rules. We validate before we merge. We build the governance framework your team can actually maintain.
Data Audit & Duplicate Assessment
We run an initial Cloudingo scan to quantify your duplicate landscape — how many, what types, and what caused them.
Merge Rule Design
We configure custom filter rules for each object, define field-level "master" logic, and set confidence thresholds appropriate for your org.
Staged Cleanup with Review
We run merges in batches with admin preview before execution — nothing happens without your sign-off on the logic.
Real-Time Prevention Setup
We deploy automated rules that catch duplicates at the point of entry so the problem doesn't rebuild itself.
Governance Documentation
We document every rule, every decision, and hand off a data governance guide your team can use to stay clean going forward.
GET STARTED
Ready to Trust Your Salesforce Data Again?
Book a free 90-minute audit and we'll tell you exactly how many duplicates are
in your org — and how to fix them.